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Direct Mail Strategy for Retail Brands

Hey, Good Looking!

In a world where digital fatigue is real and standing out feels harder than ever, we’re here to help your brand shine.
With rising paid media costs, oversaturated channels, and the pressure to personalise every message, retail marketers are stretched thin.
So how do you build lasting customer relationships without burning out?

Meet Hey, Good Looking!
Your go-to guide for high-impact, tactile Direct Mail marketing that cuts through the noise.

Optimised for retail Customer MArketing

Hey, Good Looking is designed to maximise your retail customer marketing efforts.
We introduce strategies, journeys and plans you can take to ensure your direct mail campaigns hit the mark:

Personalisation that sells

From past purchases to favourite styles, tailor every message to your customer’s unique tastes. Imagine a postcard featuring the exact product they browsed online, or a lookbook curated to their preferred trends making every interaction feel one-of-a-kind.

Targeted for maximum impact

Reach the right shoppers at the right moment. Whether you’re driving repeat purchases, re-engaging lapsed customers, or attracting new audiences with specific interests, our solutions ensure your message lands with those most likely to convert.

Seamless Omnichannel Experience

Print and digital work better together. Integrate your campaigns with QR codes, personalised URLs, and exclusive offer codes, bridging the gap between physical mail and online engagement, and making every touchpoint measurable.

Results you can measure

Track every campaign’s performance. From response rates to conversions, we provide the tools to measure impact and refine your strategy, so your direct mail keeps delivering real results for your retail brand.

Why Direct Mail is your retail Marketing Must-Have

  • Cut Through the Digital Clutter: Your beautifully crafted brochures, postcards, and personalised offers won't get lost in a crowded inbox, they land in hands.They grab attention and spark desire whether its the latest collection or a seasonal offer. 
  • Create Tangible Excitement: From glossy lookbooks to exclusive mailers, physical print creates a sensory experience that digital can't match. It builds emotional connection and elevates your brand presence.
  • High Engagement, Real Results: Direct Mail drives action. With proven engagement rates and a 15% boost in purchase effectiveness, we help you design print that converts, boosting store visits, online traffic, and customer enquiries.
  • Build Trust and Loyalty: A physical piece of mail feels more personal and authentic. It's not just another ad, it's a thoughtful invitation that builds credibility and strengthens customer relationships. 
95% of mail is engaged with 95%
87% of people described mail as believable 87%
75% of mail is read 75%
46% of mail is still in the home after 28 days 46%
70% of people driven towards an online activity 70%
52% report ROI benefits when mail is used 52%
30% of mail prompts commercial actions 30%

Sources: JICMAIL Q1 2023 mail engagement and effectiveness, MarketReach

4.56

Frequency of Direct mail interaction, currently at a five year high

145 secs

Time spent with a piece of Direct Mail, compared to 60 seconds with door drop

9.2%

Of mail prompts a website visit,
currently at a five year high

+15%

Direct Mail has become more effective at driving purchases

Source: JICMAIL Q2 2025 Quarterly Results Webinar 

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Hey, Good Looking 
The Complete Retail Print Playbook: Strategies, Journeys and Seasonal Plans

Want to build lasting customer relationships without digital burnout?

Direct Mail is making moves, with a 15% rise in purchase effectiveness, it's driving results where it counts. 

With our latest guide, ‘Hey Good Looking’, you’ll uncover:

  • The key moments that matter across your customer journey

  • Proven direct mail strategies that drive results

  • A retail marketing calendar to help you plan smarter, not harder

It’s time to escape the saturation and make your brand impossible to ignore.

Download the Hey, Good Looking guide and start turning print into profit. 

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